Licensed Hawaiʻi brokerage · Big Island & Kauaʻi
A better way to sell your Hawaiʻi home.
A licensed local broker handles the pricing, offers, and negotiation — with the service level you choose. Want it fully handled? We do that. Prefer to host your own showings and keep more in your pocket? List for as little as 1%. Either way, every call about your home gets answered right away.
Call or text (808) 746-7634 — answered any time, day or night.
Nalu
Online · replies in seconds
- Broker-led
- licensed REALTOR® on every deal
- $0
- to list — pay only at closing
- MLS
- + Zillow, Realtor.com, Redfin
- Seconds
- to answer every buyer
How we work
A real broker. And a line that’s always answered.
A licensed Hawaiʻi broker handles the parts that decide your sale — pricing, offers, negotiation, closing. Behind the scenes, smart tools make sure a buyer’s call or text is never the one that slipped through while you were at work.
Your licensed broker
- Prices your home from real comparable sales
- Reviews and approves your listing before it goes live
- Negotiates every offer, line by line
- Runs the contract through to closing day
Always-on response
- Every call, text, and message about your home answered right away — day or night
- Tours booked and confirmed around the windows you set
- Buyers get accurate answers from your listing's facts — never guesses
- Every lead captured, so not one slips through
Two ways to list
As hands-off as you like.
Same broker, same MLS, same full representation. The only question is how much you want to do yourself — and that’s where the fee is set.
Full-service listing
Prefer to hand it all off? A tailored, hands-on listing — showings, marketing, and coordination handled for you. Scope and fee quoted to fit your home.
- ·Everything in the self-service listing
- ·We coordinate showings and access
- ·Professional media and marketing, arranged for you
- ·A hands-on, concierge experience end to end
Tailored and quoted to your home.
Self-service listingfrom 1%
Do a little more yourself and keep more at closing. You host showings (or a lockbox does) and provide the photos — with our free phone guide, or a photographer you hire directly. Your broker still prices, markets, negotiates, and closes.
- ·Full MLS listing + all the major portals
- ·Broker pricing, offers, and negotiation
- ·You host showings and provide photos
A flat 1% — due only when it sells.
Not sure which fits? Talk it through with Evan — no pressure either way.
How it works
Four steps from “tell us about your home” to closing day.
- 01
Tell us about your home
About five minutes — by phone with Nalu or on the web. We pull what the county already knows; you only confirm what we can't look up.
- 02
Broker review, then live
A licensed Hawaiʻi broker prices it from comparable sales and approves every word — then it goes live on the full MLS.
- 03
Every buyer, answered
Every call, text, and tour request handled the moment it lands — so you never miss a buyer because you were at work.
- 04
Offers and closing
Each offer arrives summarized side by side. Your broker negotiates and carries the contract to the finish.
If you go the 1% route
See what you’d keep.
A traditional listing side runs 2.5–3%. Handle your own showings and photos, and the fee is a flat 1%. Slide to your home’s value to see the difference.
Savings calculator
See your savings
Slide to your home’s value. The math updates as you go.
Rock Realty's fee is a flat 1% of the sale price.
A 2.5% listing commission would cost
$18,750
With Rock Realty you keep
$11,250
Brokerage fee: $7,500 · $0 to start · balance only when you close
Compared with a 2.5% listing-side commission. Whether to offer a buyer’s-agent cooperation fee is your call, decided at offer time — your broker will walk you through it.
Beyond homes
Commercial real estate, too.
Retail, office, medical, industrial, multi-unit, and land — buying, selling, or leasing. Commercial deals turn on the numbers and the fine print, and that’s exactly the detail we dig into. For the right property, we’ll also consider ongoing commercial property management. This side is full-service and hands-on, quoted per engagement.
Why you can trust it
One phone line. A human broker when it matters.
Parts of this service are AI-assisted, including our phone line, text line, and listing tools. A licensed broker reviews every listing and handles pricing strategy, offers, and negotiation. You can reach a human at any time.
No upfront fee — you pay nothing to list. You sign a simple exclusive listing agreement, and that's it to get started.
Rock Realty's 1% is due only at a successful closing — if your home doesn't sell, you don't owe it.
Rock Realty, LLC · Licensed Hawaiʻi Real Estate Brokerage · RB-24678 · Principal Broker: Evan Rock
Fair questions
The ones sellers actually ask.
- Is this just a chatbot selling homes?
- Who actually negotiates?
- What about the buyer's agent commission?
- Isn't this just FSBO with extra steps?
Let’s talk about your home.
Get started online in about five minutes, or ask a question first — we’re here day or night, and Evan’s a call away whenever you want him.
Prefer the phone? Call or text (808) 746-7634.